Hello and welcome to this another episode at be cheaper for the typical of in discussing five different types of emails of declines
Which you can use in your email marketing automation for your business, but you need him to increase your email open rate?
So let's dive into that right after this intro
So as you can see we are gonna go through these five types of subject lines
Which will help you to increase your email open rates number one is clear
Benefit now what it means is in your subject line you will always
Form a sentence or a statement, which is already telling. What is inside your email?
It is clearly telling the benefit of opening that email or to your audience
So let's look at the example over here
now here
The subject line is how to find the perfect product photo so before opening it and reading this subject line
and I clearly know that if I open up the email I will get something I'll
Gain some knowledge about finding a perfect product photo if I am into an e-commerce business then definitely
This is a good tool, so I might just click on it
And it will open up and it will increase the open rate for the business owner which is Shopify in this case
Second example over here if we take is this one the subject line says three steps to put your content creation time by at least
85% it is clearly showing a benefit of
What will happen if I use the three steps which are inside the email when it comes to content creation, and I just degrees?
the time at least
85 or such I'll be very much more productive
If I use these three steps so definitely I'm gonna open up the email and it will
Benefit the business owner which is sprout egg in this case
Second one is blinders
What is blinders rynders is something like it generates curiosity by making it incomplete for your audience like in the first statement?
What would happen goals? We are already showing a benefit clearly mentioned, but now in the second case we are not telling them
What is inside, but we are generating a curiosity in a certain way, let's say if we?
Talk about this particular subject line, which is here's what happened last Thursday night as an audience and just reading this email
And I'm seeing that here is what happened Thursday night ran
I'm just curious enough to know what happened Thursday night with respect to grant card and because I am able to see the name of the
Person and able to see the subject line before opening the email, so I'm clicking on it just to let myself
Gain some knowledge about what happened with him Thursday night right? So that is. What is blinder?
I am just blinded, and I don't know anything, but I'm just curious enough know
What is happening and what is inside the email second example of the same is this one?
I need 15 seconds literally of your time. That's it all right. I need 15 seconds of your time that is god
This guy is telling who is into Google AdWords, and who is the owner of adventure media?
So I'm definitely gonna open up because I don't know what is gonna
Take my 15 seconds for so I am just curious enough of
What is inside the email and I just open it up so it increases the open rate for this business owner in this case third
If you talk is proof of credibility we're in B
Should is some case study we showcase a proof of someone who has already achieved what you are offering inside your email this kind of
Particular proof of credibility email subject lines are something that in we have a subject line
Which says he did this and sold his company for millions now
it is clearly stating that somebody did something which this guy is offering and
He sold company for millions. It's a proof of credibility
It's a case study kind of email subject line all right, so we might just open it up
And it will increase the open rate. It is an a study
It's a proof of credibility which has been shown inside the subject line fourth one if we talk about is
Scarcity when we talk about scarcity is always based on the numbers so only a few slots left only few seats left
Something like that so if we go inside any of the email
Let's say this one. Are you just online?
Or are you online just now your last chance?
Right so this might fall into two different categories because inside the email it talks about the time frame
But when we look into the subject line it says a last chance
So it might be like today it might be tomorrow it might be like
Any time unless and until we don't open up the email
We are not sure about that and if we talk about this email last few days
5% cash back on Tata Sky recharge last few days all right. It's based on the numbers over here
We are talking about the numbers. We don't know when it's gonna end. They are just mentioning last few days
They are not specific about the number of days
It says last few days
so it's showing some scarcity inside the
subject line and which might open up or which might increase the open rates for the email and last
But not the least it is time sensitive which is similar to scarcity but in scarcity
We'll talk about the numbers in time sensitive
We talk about based on time like this one five days left to use
Web CEO for half the price all right five days left
It is clearly stating how many days are left it might be number of hours
It might be number of minutes it might be number of is
Anything so they are specific about the timeframe and which is what is showing time
sensitive of the email or the offer which they are offering so that is what the subject line type is time sensitive and
Let's look into another example like this one two spots left
Closing now one hour left last hour only 24 hours something like that so that is what is time sensitive
So I hope you or
But some notes over here. I hope you got some insights over here and let us know
What do you think about this particular one?
We'll look forward to see you in the next one and then think it wise and as always guys stay awesome
God bless, and if you haven't then subscribe and see you in the next one

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