#DeleteFacebook what's that all about what's up guys welcome back to
matters of life and tech today we're gonna talk about a story that's been all over
the news and that's the story about Facebook and
Cambridge Analytica and all of our facebook data so case you haven't heard
here's a quick recap about 87 million Facebook users had their data used
without their explicit consent by a company called Cambridge analytica and
that data was used to create targeted ads and messages that impacted the 2016
election in my opinion the biggest issue in this whole thing was that at the time
only 270,000 of the users actually consented to have their data be used but
because of a loophole in how Facebook shared data back then all of those 270,000
people's friends also had their data able to be taken by Cambridge
Analytica so how that happened is that you know on Facebook you have those
surveys that you take which are like what Michael Jackson's song are you what
Game of Thrones character matches your aura
what month of the year are you what exactly so what happens when you take
those surveys yes that company is getting information about you based on
the answers that you're providing well you're also consenting to allow them to
get all the data on your Facebook profile maybe not all the data it
depends on each specific app but you're consenting for them to see your Facebook
profile in a way as if they were like one of your friends I thought I was your
best friends so these companies are taking that data putting it in databases
and mining it that way so that they can do other things and build other
businesses off of it what so since then they've closed that loophole of Facebook
but the problems that they have a history of pushing the envelope as a
relates to privacy and there's multiple stories throughout the years of them
trying to continue to push to connect our data in more ways which at times has
put us at risk for having our data compromised or our data provided in a
way where we didn't provide explicit consent so what type of data was
compromised basically anything that you would see on your Facebook profile or
that your friends would see on your Facebook profile would have been part of
that data so there's a couple ways to look at it one it's not your social
security number it's not your credit card number so it would be a different
type of data than was there in maybe the Equifax breach but it really begs the
question of which data is more impactful if it gets compromised obviously
if your social security number gets compromised and credit card gets compromised then that's a bad
thing because people can take your identity open accounts spend money that
maybe you don't have but the flip side of that is having all of your facebook
data allows people to understand more about our behaviors our likes our
interests and then use that data to be able to push us to act in certain ways
that they want us to act so with everything going on should you or should
you not close your Facebook account I'm not planning to close my Facebook
account but I'm gonna tell you why first at the end the day a decision on whether
or not you should close your Facebook account is gonna boil down to the amount
of value that you perceive that you get from the platform I know that I get
quite a bit of value from Facebook so outside of the random political posts
and the seen people's kids all the time which I love by the way the main value
that I'm personally getting out of Facebook is that it's become the primary
communication mechanism for me for most of the people in my life outside of
maybe my immediate family or people that I'm texting on a daily basis it's become
this utility this tool that we're used to having in our lives to where I don't
have address books anymore I don't have email lists anymore if I need to reach
someone they're probably already my friend on Facebook and I just send them
a message so that's quite a bit of value for me I don't think I'd be ready to
just turn it off on a whim but there are some things that I'm gonna do different
to protect myself so number one I'm gonna be more conscious about what I
post on social media even though it's locked down to where it's only my
friends I should be able to see it you never know what could happen in terms of
a policy change that maybe I'm not paying attention to or just a regular
data breach that's not on purpose either way we're gonna have to understand but
there's always a chance for the things that we're putting on the Internet
are gonna be shared by someone the other thing that I'm gonna do which would have
made this incident way less impactful than it was I'm gonna personally try to
be a little more skeptical about the things that I read and hear and see on
the internet and on the news so one way that we can protect ourselves is
understanding that people will try to manipulate the things that they know
about us and the data they have on us to be able to push us towards a certain
direction that they want us to go we have got to be more skeptical than that
we've got to make sure that we feel confident about the things that we're
seeing and reading so that we're making good decisions that aren't based on
things that may not even be true I know there's been a lot of discussion around
whether we need to regulate these type of companies like Facebook or these
types of platforms you know I'm not sure about that when you listen to the
questions that Mark Zuckerberg was being asked at the Senate hearing it didn't
inspire a lot of confidence that our legislators really understood technology
and what these platforms were providing well if so how do you sustain a business
model in which users don't pay for your service senator we run ads I think
ultimately even though these situations aren't great we're gonna have to learn
how to get better and living in a world where our data is online but I think
there are ways to protect yourself and if there are ways to make these type of
things less impactful in the future and still get all the benefits that the
social media platforms I provided us in terms of how we interact these days
ultimately that's just my take on it you guys have to make your own personal
decision on what you value the most and how much value you're getting on the
platform based on how concerned you are about the data issues so how do you guys
feel about this is it not a big deal and the media is making too much of it or
are you really concerned and are you deleting that Facebook account let me
know in the comments so if you like this video tap that like button down below if
you haven't had a chance already hit that subscribe button and join the
family cuz these are matters a light and tech and I'll see you guys next time
please what are you gonna do without Facebook Facebook used to be cool now
it's like everybody's parents on their hidden emoji buttons all the time what
are we going to do if we can't see daily pictures for eight months or someone's
baby or everybody's favorite pet dressed up in human clothes I'm just kidding by
the way I really do love all the baby pig
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