here we go so this is a fun one what are your thoughts
on the new Taylor Swift and Ticketmaster collab
All right okay so we just were about to talk about this because the
question came up and we were just like we started to talk about it and I was
like hold stop wait I want to do this on camera because I have a feeling that we
might disagree yeah who knows - there's a lot of people talking about it at the moment hot topic
And there is a lot of people who are not happy
most people are not happy what are your thoughts on it
Melissa - I think that Taylor Swift is actually a really really smart business woman I quite like the fact that she is always
challenging the music industry and challenging what the norms are however
I worry that with this new system where it's kind of based off how much merch
you're buying as a fan and how much you're doing whether it eliminates fans
that don't have as much money or don't perhaps have the resources to be able to
do that because I think if you're a massive fan of Taylor Swift and you're
perhaps saving a lot or you're relying on your parents who maybe don't earn a lot of
money in order to buy a ticket suddenly you're out of that system if you can't
afford to buy all of the merch and everything else around it - because it is
a financial system so if you don't know what the system is is Taylor Swift has
released her new single she's teamed up with Ticketmaster the big ticket machine
and the idea is a kind of reward scheme where the more it's not just the
more you buy yeah from what I've looked into yeah the more
you engage the more you look after Taylor Swift the more she looks after
you effectively on the Taylor Swift team the way they've done this is
they've said look we all hate the bots when you're trying to get
a ticket and you get up at 7 o'clock in the morning and your hand is hovering
over the button and it's like the clock strikes nine o'clock in the morning and
you type the button in it says well you sold out and you're like how the fuck I
literally was like one second into it how can it be sold out in three seconds
we hate that we hate ticket touts we hate all that us musicians hate it
the consumers hate it it's unfair on the artists the artists hate it the artists
feel like their take that's taking their their fanbase for a ride because they
having to pay extortion it amounts of money which they're not only don't come
to the artists but also they just feel like taking that money aside it's just
unfair on their fanbase so Taylor Swift and I have so much time for Taylor
Swift because she out of everyone in the pop mainstream side of the music industry is
one person who realises that there aren't rules whilst everyone else will go yeah
the rules are different she knows it she knows that she is building
this Empire and she is able to make up her own rules and she has got the fan
base to be able to do it I think we'll see a lot more of this or stuff from her
now this is to me is supply and demand like I completely agree Taylor Swift is
gonna do something that is gonna alienate fans who can't afford to see
Taylor Swift that is a shitter however should it not be done because twenty
thirty percent of the fan bases are alienated therefore seventy percent of
people who would do stuff who would want to be involved who would want to get
tickets without those robot aren't yeah they wouldn't have this opportunity if
you are a massive massive fan you get to engage and obsess over Taylor Swift
and it earns you points so - yeah you get a reward so in my head I'm like
this is supply and demand if she puts on a tour you know if you put on a gig and
you can get two hundred people to your gig and you've only got a venue that
holds 30 people then you're gonna fill it up you've got two hundred people who
want to come you've got thirty places so then it's like okay well how am I gonna
find the people who deserve to come this is the way you could say well I can't
find that out now there is a really fine line because I am loving this idea
because someone is trying something new to say fuck the touts fuck the boss
let's do some in and try something different and try and actually look
after our fans even though it will also be looking
after Taylor Swift and it feels a bit sticky with the whole kind of the
financial side to it it's not just engagement but you know if you look at
one thing Taylor Swift is better than everybody in the entire world that I
would say it is how to PR yourself in a very clever way so what used to happen
was you get single you go on TV and you go on the Graham Norton Show where
you go on Top of the Pops or you go one of those programs nowadays with social
media someone like Ed Sheeran or Taylor Swift can do something like turn up
at weddings and sing the first dance like Ed Sheeran did and all of a
sudden that is worth 10 times the amount of publicity and add space and
marketing and getting in front of eyes then it would be just going on
one of these TV shows for the same amount of time and effort so Taylor
Swift is amazing about she does stuff like you know Taylor Swift does a lot of
stuff behind the scenes to look after her fan base
she buys Christmas presents for her fans like she does stuff like that you know
she does stuff like that kind of Oprah Winfrey you get a car you can she does
that kind of stuff so if you look at someone who will take and then put back
in again who could pull this off is Taylor Swift 100% because she has got the
die-hard fans she has got enough fans who've got enough money to say well yeah
I'm gonna buy a t-shirt when I'm there so I'll just buy a t-shirt before and then
get a ticket and they will invest where it gets a little sticky is there
does feel like a few things like I read one article which said you buy the CD
you pre-order the CD but if you want the CD on day one which is when everyone
wants it you have to pay $50 shipping I was like I was like that's who's
delivering that is Kanye turning up to deliver that what's happening so you
know how it works then is there's a fine line and I would like to know
because all of the details aren't quite out that I've seen but I would like to
see how much of this is purely financial how much of this is engagement how much
of this is if you watch my new video and you post on your
Facebook and you post on your YouTube and you leave comments how much of that
is gonna go towards it as well because that is something that is gonna be very
very beneficial she's understanding that's the social media and as she
always has on how to not only how to get out there as a share but she's also
understanding now how to kick in the algorithm so Facebook is just doing the
job for her and it's you know the thing is is we're looking at this from saying
well you know people can have to spend loads and loads of money well I'm like
true and if you take it into consideration that Taylor Swift's very
very rich it you kind of go what feels a bit dirty done exactly the same thing
that is exactly the same thing that is you look after me I will look after you
if you share my shit I'll give you stuff or give you the
opportunity to win stuff no difference that is this week I gave
away a base And also this week I'm about to give
away a day in the studio next week I'll pay for a rehearsal next week I'll do
some tickets for a gig next week I will pay for you know for a week's worth of
rehearsal with a band or whatever is and I'm saying you can win these but you've
got to help trigger my engagement you've got to build up my Facebook algorithm
and my YouTube algorithm because I know that if that triggers more people will
see it and those more people will like it and then those more people and it
goes out and it goes out and it goes out it goes out that's exactly the same
thing the only difference is I'm not making you pay so it's a free thing so
therefore you kind of go put as acceptable because you know all we have
to do is type hashtag 60minwin and then I get the opportunity to actually get
some nice prizes and that kind of stuff well Taylor Swift has just got a much
much more hardcore audience that she can say yeah well you know buy a t-shirt like
look after me why should the kids who love me and love and want to get
involved in my gigs why should they be missing out because a bot will buy the
ticket and then someone's rich dad will pay 300 quid for a ticket anyway so I
can totally see where this is going but but more importantly taking aside the
debate because like I can see both I can see when certain kids go oh price down
the market and it's like that feels nastty I bet you she does
something about that I bet you she does but more importantly what I love about this
is I was with Bruce yesterday and Bruce said something amazing he said the
music industry has been bitten because the music industry thought it owned
music or thinks he owns music it doesn't now everyone's got a piece of the action
which i think is an amazing way of looking the music industry thought that
it own music and university thinks it owns knowledge and it's bullshit it's
complete bullshit and taylor swift is there to say fuck you I'll do this my
own way and she might fall flat on her face because these things happen if
everyone remembers a couple of years ago U2 went in the studio they made an
album and they gave it to everybody on the iTunes for free now if you actually
analyze that they went into the studio and they said here is a free thing and
we fucking hated them like we were like how dare you giving me free stuff that I
don't want and I was like oh actually if you look at it's quite a nice gesture
they actually went to the studio they paid all that money they teamed up with
iTunes they put it on your iTunes and just kind of went there the hard part
was we couldn't delete it so it backfired in their faces and they got
a lot of hate for it if I was U2 I'd been sitting there thinking oh I
thought that was really I thought that was good so you know I can totally
see how this could backfire however I don't think it will because I think
she's got such diehard friends but what is good is she's doing something that
hasn't been done before to say the rules are gone - I'd just like to see
what she does to look after those that are diehard fans but can't quite afford
it and like another thing as well I suppose is say your say you're under 14
and you can't go to the venue on your own will your parents not be able to buy
tickets - Possibly I'm sure they'll have some kind of what
you get allocated two or three - I think if she plans ways around it as long as all of her fans are involved in it
I think it could actually work really well but I think the controversy is obviously
instantly people say oh this is the money that's all it is -
and do you know what if it is so what
You know it's a way of making money in the industry but the industry doesn't make money out of this music
- every single day I get musicians asking me about how am I gonna make money
my tour doesn't make money I can't go on tour it doesn't make any money my
merchandise doesn't sell can't make any money I've made a record I'm trying to
sell it nobody wants to buy it I can't make any money like if I say to 99% of
the people here look I've found a way that you can actually monetize this
everyone goes oh thank fuck for that that's what she's trying to do she's
trying to go look let me find a new way let me experiment because I have got a
shield which is I'm fucking Taylor Swift if anyone can try something
new it's me and if I can fix this every artist in the whole of the world will go
that works we'll do the same thing so this is ballsy as fuck it's brilliant
so cut some slack so that's what I think that's my thoughts my thoughts is
is everyone bitches and whinges and moans about how the music industry
is right now and how ticket touts and all those things on how you
can't make any money and stuff at least she's trying something new and if she's
trying something new and it makes her a shit ton of money but it actually is a
way of working entrepreneurial wins she's creative she's try something new
it wins if it doesn't she falls flat on her face entrepreneurial gamble that's
just the way is you risk and reward so personally I hope she makes a shit ton
of money because I know she's a good person and she'll put it back in again
I hope the fans actually don't have to pay three times as much for a ticket or
can't get ticket and have that disappointment which we've all had
trying to get tickets to our previous show so for me I'm a swiftly I'm
a swifty fan okay tell us what you think I would love to know what musicians
think cuz if anyone's gonna have a problem with this it's gonna be
musicians but I would love to know what you think and I have no problem with you
disagreeing on this because this is just my way of thinking but let me know on
the comments below whether you are up for this Taylor Swift idea if you're not
what you like about it what you don't like about it and what you are
going to try and implement into your band product in order to try and see if
this is going to work
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