in this video five secrets for a solid final expense presentation I'm gonna
share with you some stuff that I normally would not share on YouTube and
in all honesty probably should only be teaching the members of our sales team
coming up next so stick around she's I'm already regretting this idea if we
haven't met I'm Douglas Massi you can call me Doug and I want to thank you
guys for checking out our YouTube channel final expense trainer having
sold Final expense for years now I know that there are certain things that's got
to happen in every single presentation but there's also some things that you
can do on top of all that to make it even harder for the prospect to say no
so that they trust and most important like you that's what this video is about
so understand what you are about to watch is a true final expense sales
training video now one of the things that I do and again I probably am going
to regret telling you this but I have a mini website with my company information
on it that I only share with the prospects that need a little extra
convincing so just to be clear it does not get shared with every prospect that
I sit down with only the ones that are giving me a hard time and don't seem to
be trusting me you see on that website there's a lot of fluffy information that
basically makes our agents and loi out to be superheroes
not only that but our organization united final expense services actually
does have an A+ rating with the Better Business Bureaus so that means that our
sales team can actually show this to their prospects too and yes an A+ rating
with the BBB does go a long way with our final expense community the exact way I
do it is I take the potential client to the website and I show them that the
logo on the website matches the logo on my business card along with the ID that
I usually have hanging around my neck at this point I show them the A+ rating and
I click on the BBB logo this is a clickable link that the Better Business
Bureau actually placed on our website and it shows that we've never had a
single complaint and that we're up to date on all the licensing and that we
are a legitimate company that has been in business for several years you see
the website is very basic and simply has an article that I wrote about the need
for final expense life insurance is very accurate and what it does a few of the
carrier's we work with and on the last page I put a few paragraphs about the
company and I pointed out that we are an award-winning insurance agency it also
has a photo of Mariana and myself holding a big ole trophy that my name
was added to for being the number one producer three years in a row with that
carrier now the typical final expense prospect that I show this page to will
often assume that the award was given to us from the Better Business Bureau at
this point the trust issue that the prospect was having is completely gone
now their guard has been dropped and it's time to close that sale the next
secret I'm going to share with you is all related to tio our now before I
share this with you I'm gonna give you a sweet offer the free new agent starter
kit this is important as it all goes along with what I'm about to teach you
next for a copy of the free new agent starter kit you will have to stick
around until the end of the video and at that point I'm gonna give you exact
directions on what you have to do the hoops you're gonna have to jump through
to get a copy of this for yourself it's actually not really hoops so if you
don't follow the exact directions that I give you you're not gonna be able to get
the copy for yourself all right back to tio our otherwise
as time on the rail first I'm gonna explain to you TLR and the importance of
it and then I'm gonna teach you the correct way to use the items that are in
the starter kit back when I was a good-looking stud in my early 20s and
had a 21-foot fishing boat my buddy Martin Bishop taught me the importance
of T o R which is time on the rail and that simply was all about being up
against leaning up against the rail of the boat and having your fishing line in
the water and how every second that you do not have your line in the water is a
second that you cannot have a chance whatsoever of catching anything it's
simple the more time you spend with your line in the water the more fish you
catch and yes it really really is that simple it's extremely important to spend
lots of time during every aspect of the final expense sales presentation with
the prospect and that's where the tools in the free new agent starter kit are
gonna come in handy you got to spend lots of time building rapport you've got
to spend lots of time showing them the difference between you and the next
agent so that they like you and it's also very important to spend plenty of
time teaching them the difference between whole life insurance and the
other types of life insurance that they're seeing out there all the time
so that they're very clear crystal clear on what they're getting guys if you do
all this correctly you won't need the stupid website or the BBB rating one of
the things in the starter kit and this is why you need it so bad is the
guarantees of whole life insurance and what you want to do is pull this bad boy
out and read it out loud to your prospect while you're actually showing
it to them line by line by line this is the perfect time to explain to them how
term life and universal life works so they're very clear about what they're
getting and this also helps you to build credibility
especially if you appear to actually know what you're talking about so two
more tools that you will want to use are the last will and testament and the
living will kit which are also in the starter kit at some point during the
first half of your presentation you're going to want to ask them if they have
ever made out a will and if their family has signed papers showing that you know
what to do if they ever end up in the hospital and can't make any decisions on
their own most people do not have this done and this is where we let them know
that we'll be giving them everything that they're going to need in order to
have all this stuff taken care of and guess what guys it's included in our
services today free of charge here's your bonus tip you can also use these
will kits as a reason to sit down with your clients while your door-knocking
hmm hold on either working with leads or doing cold door-knocking
simply add it to your door-knocking routine especially when they don't want
to let you in by saying something like well I'm also supposed to go over you're
free last will and testament and the living will kit with you it'll only take
a few minutes where can we sit down real quick don't
worry mrs. Jones there's no cost or obligation the last little tidbit that
we're gonna share with you today is how I use the I am your policy and the eight
reasons seniors by Final expense insurance and yes it's all included in
the free agent starter kit - what I do is share these with the prospects in
order to keep them involved with what's going on while I'm figuring out which
carrier to use and I'm putting together the pricing and preparing to do the
clothes I use a closing page that's in that kit - we do not want them to get up
and walk around and start getting involved with some other
nonsense that's going on in the house because this can easily kill your
momentum and you got to trust me guys the last thing you want is for that to
happen you got to avoid that at all cost you want to keep them tied down focused
on what you're doing even if you're doing something else you want to have
the I am your policy laminated back to back with the 8 reasons and what I do
before trying to figure out the rates is I tell them to go ahead and grab their
glasses mr. and mrs. Jones because I have some very important information
that I need to share with you and you're going to be need to be able to read this
and then I have the husband and wife both read both pages back-to-back one at
a time so not only does this keep them occupied while you're doing your thing
preparing everything figuring out the prices yada yada yada but these two
pages actually help to embed the need for the insurance in a fashion that is
highly suggestive and can often be hypnotic so it actually can help you
with closing your sale guys for more information about working with boy and
being a member of our final expense sales team just go ahead and shoot me an
email at doug at UF es online.com all of our contracted agents at united final
expense services have access to me as your personal trainer first year
commissions with most of the products starting right around 100 to as high as
a hundred and twenty percent along with access to the best lead programs in the
industry for that free new agent starter kit that has all the tools that we just
talked about using and I taught you how to use them just shoot me an email at
that same address and make sure that when you do send me the email that you
actually request the free new agent starter kit most important when you put
the needs of your clients first everything else will fall right into
place so get out there and do something good for someone today
happy honey well geez I hope I don't regret this whatever
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