- Hey, everyone.
Jason Case here with another video
and today I'm going to show you how to find industry blogs
using advanced search operators.
The purpose of doing this is to identify blogs
in your industry that are already getting a ton
of website traffic.
Most likely their audiences directly align
with your target market.
This creates great opportunity to build brand awareness,
possibly get products that you have featured
on their blogs and have them review it,
and this also will help with your overall SEO
and link building strategies so you can share content
that you posted on your website with these blogs
and build relationships with them,
possible collaboration opportunities, and so forth.
I'm going to show you directly how to do this today.
I'm going to share my screen with you right now
and show you the stuff to do so.
All right, we've got Google pulled up here
and what I'm going to do is use Google,
or a advanced search operator here to find this.
We're just going to use fitness for example.
Whatever your keyword is,
just replace that keyword or keywords
with the word fitness here and it will work the same way.
Inurl: is the advanced search operator
and then right after that, we'll put blog.
What this does, it will bring up any blog,
or any URL that has blog in the URL,
with the keyword fitness in it.
The top result here is Anytime Fitness.
Now, Anytime Fitness,
I know this is kind of a corporate brand
and it will probably be harder to get a link from it.
I'm going to skip that for now.
It might work for you,
but in my mind, probably not the best opportunity.
Let's look at Nerd Fitness here.
All right, so it seems like a legit blog.
They've got some courses, training, free resources.
It looks like they got quite a bit of blog content on here.
What I want to do is take this URL and put it in SEMrush
and do an analysis of it real quick to see a rough amount
of traffic that they're getting to this blog.
Look at this, 483,000 organic search reach, that's huge.
Now, this is a rough estimate.
It's definitely not the exact number,
but it will give us a good idea
and that's all we really care about.
What I'm going to do is add the URL
to this website right here
and then we're going to put the organic reach right here
in a Google Spreadsheet so we can document this.
Now, we'll want to find the email or contact for this blog
to do outreach to them as well.
I have another tab pulled up here that's an email hunter.
hunter.io is the web address and what you can do,
you can do so many searches per month
with this tool for free and then after that,
you have to pay a fee, I believe.
Either way, it's a great tool
and then you can just put your domain name in here.
Five email addresses.
This will pull up different emails here for the blog.
I'm going to take a look here.
Maybe I want to use Steve's email, he's the Operator,
or the Moderator.
Maybe that's the person we want to outreach to.
For this purpose,
let's just use Steve.
I'm going to add Steve's name here.
And we will put Steve's email here.
All right, and I've got a column for phone if you want
and then any notes that you want to add about this blog,
and so forth.
I suggest researching the blog,
finding out more about what they do
before you start doing the outreach,
and make sure that your pitch aligns with their content.
It's also a good idea if they have comments on the blog
to start interacting with the blog
and start building kind of an awareness of yourself
before you do outreach.
These high-traffic blogs get a lot of pitches,
a lot of times, so don't just stop at one pitch.
Keep going for multiple followups
to try to get them to respond.
Either way, what you can do is then repeat this process
and go down the board.
I'm going down a little bit here
and just take a domain
and just see if we can find one
that doesn't have much search traffic.
That's getting a decent amount.
What you're gong to want to look for is any sites
that aren't getting that much traffic.
You don't want, I mean, it's 15,000,
that's still pretty good,
but if you find any domains
that are only getting like a 100 or so organic reach
or even like maybe just 1,000,
I wouldn't really worry about adding them
to your Google Spreadsheet because this is kind
of a waste of your time.
It's not going to get much exposure, reach,
and you probably won't have much luck with it.
Go after higher traffic blogs that directly closely align
with your product or services that really don't overlap,
maybe it's a competitor.
Because if they're a direct competitor,
they're not going to probably collaborate with you necessarily.
There might be opportunity, but probably not.
Either way, that's just one advanced operator.
You can also put blogs here,
so this could bring up a whole list of people
that have already researched these top fitness blogs
or whatever your keyword is, blogs in your industry.
Then, you can go through each of these
and do that same process and see if they align with it,
and if they do and they're getting high traffic,
then add them to the Google Spreadsheet
and their contact information.
Now, once you have created a whole list of blogs here
with contact information and so forth,
then you can start your outreach efforts.
Now, that's just one example of an advanced search operator.
There's a ton of different advanced search operators
that you can use for this purpose.
I'm not going to go through all that stuff
and bore you in this video,
but I do have a list of them if you want to download this PDF
that I already have.
I'll add a link in the comment of this video post
that you can go grab it and download it.
If you have any questions about this,
please let me know,
but this is a great way to find blogs in your industry
that are not necessarily competitors,
but do a lot of content and blog about it,
about products and reviews, and so forth,
and they have a huge following that probably closely aligns
with your target market.
Again, this creates great opportunity for outreach
and to make a great impact and a big impact,
and a great way if you can get your website
or your products featured here.
Either way, that's it for today's video.
If you need help with any of this,
please feel free to reach out.
This is what we do.
We would be happy to help you do this as well
if you're too busy running your business,
that's what we can do.
We can work as an extension to your team.
That way you can stay focused on what you do best
and we can help do what we do best
and that's grow your business.
Take care, everyone, and we'll talk tomorrow.
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