in this Pinterest for business tutorial you'll learn how to pin on Pinterest and
how to structure your pins to help you maximize your reach on Pinterest
stay tuned hi I'm Sarah Nguyen your online marketing strategist helping you
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check out the description for links to all the resources mentioned in this
video so let's have a look at how to create a pin and pin it to Pinterest
your pins really are the lifeblood of your Pinterest account and it's
extremely important to make sure that when you go to the effort of creating
pins on Pinterest for your own content that you're utilizing the space and
functionality available to you in the best way when we look at pins that
perform really well that means that they get repinned and get lots of comments
and we want this for our pins the more rep ends we get the more reach we get
for our content and the more reach we get the more traffic we can get back to
our websites the few things that these pins have in common are firstly the pin
image is tall and not wide Pinterest displays your pins in columns both on
desktop and mobile so if you have a pin image that is wide Pinterest will shrink
it down to fit into the color making your pin long or tall will enable you to
have more content visible on a user's screen at a time
whereas if you have an image that is wide it gets shrunk down along the image
spends a little bit more time in the newsfeed enabling a user to digest it
and hopefully click on it Pinterest recommend that you design an
image that is in a 2 to 3 ratio so if it's 200 pixels
why then it's 300 pixels long some other dimensions that work well are 736 pixels
wide by two thousand seven hundred and forty-eight pixels high this size pin
appears like this in the Pinterest newsfeed giving you lots of vertical
space we're going to use a clicks on it there's lots of space for you to utilize
to put your images to create a story and captivate your users and even larger
size is nine hundred and seventy-six pixels wide by three thousand six
hundred and forty two pixels high this is an extremely long pin that gives you
lots and lots of space to use visually to create your story now you don't have
to use these long pin sizes if they're not that relevant to you we recommend
that you make use of this space so that you have the canvas to get your message
across so the first component of structuring your pin is to make the
image tall and not wide so you can make use of that visual real estate the
second component of structuring your pins is to use beautiful imagery now
remember you're competing with other pins in the Pinterest newsfeed so a good
idea is to make sure that your pin is colorful or bright so that it doesn't
get lost in the newsfeed using relevant product shots in your images is a good
idea as long as the country boots to telling a story
here's an example of a how to make pour over coffee
pin and what they've done here is put different images relating to the article
so the user is able to see what the article is about
at a glance another example of using product shots in your pin is this 13
homemade beer recipes and tutorials pin there are lots of different beer shots
here to reinforce what the article is about and attract the user's attention
using a bit of text on the image like what you see here is also a good idea to
reinforce what the pin is about you want to avoid adding too much text and the
reason for this is we don't want a loud spammy
Edge's images that are spammy in style actually create distrust which is not
what you want you want something that is clean clear and relevant to your image
here's another example of a pin that has a text overlay this is a good example of
how to use text on your image where it's clear tells the user what the pin and
the article is about and it's not too dominating and shouting the third
component to consider when structuring your pin is creating a thoughtful
description the pin title and description is an extremely important
section the keywords that you use here helps to connect you with users
searching for relevant content so you want to create a detailed description
using keywords so your content appears in the Pinterest search you also want to
avoid keyword stuffing and beings fanny so you want to make the descriptions
meaningful and not just a bunch of spammy keywords here's an example of a
pin that has a really good description contouring is the beauty skill of the
moment but the makeup and tool you need to pull up the face slimming look can be
expensive if you want to stock up on contour products we have the best picks
and we have something for every budget cheap high quality drugstore makeup
fancy department store products and everything in between here in this
description they're talking about the different product range that they have
and how they can address a user's problem they've used keywords in here
such as unassuming drugstore makeup fancy department store products
contouring beauty and they woven it together really well so that it's
cohesive description that tells uses what they get the benefits of what they
get and the products that they offer don't be afraid to make your description
long there's quite a few lines and words here the key is to make it meaningful
and to tell your users what they get lastly when structuring your PIN you
want to include a call to action on your pin that
helps your pinners take action whether that is in the description or subtly on
the image you want to tell users what they can do next that will help them
whether it's buying your product or signing up for a free piece of content
or entering a competition you need to make sure that you add a call to action
a nice example of adding a call to action on your pin is in the pin that
you see here which is a social media article in the bottle in the description
the user is given a little bit of context and then is told to click
through four tips a simple course action telling the user what to do next
another example of adding a call to action to your pins is on the pin that
you see here once again in the description you get some context
regarding the issues that they are addressing and the call to action is to
download the beginner photography equipment guide for free so as you can
see the call to action doesn't need to be an aggressive buy me now just a
simple nudge to get the users taking the next step now that you know how to
structure a pin let's go ahead and actually pin it to Pinterest so if you
go to your profile and in the right-hand corner click on the plus sign if you
haven't installed the Pinterest button already this is the notification that
you will get you can install the Pinterest browser button to make it even
easier to pin to Pinterest so let's go ahead and do that now I'm going to click
on get our browser button depending on which browser you use Pinterest will
automatically download the correct browser extension for you so as you've
clicked on the browser button check the downloads folder should have a file
extension that you double click on it will install it's up to your browser
then close your browser once you've reopened your browser you'll notice this
little Pinterest icon on the browser now you also may be on the right-hand side
if you're using chrome lines on the left-hand side because I use the sorry
the dis little button here makes it really easy for me to pin content from
other websites so let's look at how we were pinned using the browser
button first so I would open up the article or the web page that I'd like to
pin after clicking on your Pinterest button Pinterest will then find
different images for you to save to your Pinterest boards you need to have your
Pinterest account open and order for this to work click on the image that you
want to pin Pinterest will then ask you to pick a board that you want to pin it
to if you don't have that board set up yet you can click on it create a board
and set it up there I'm going to click on social media tips and click save and
this is the pin setup on my board I can click on edit and I can see right here
that the pin has my website URL there I can delete the pin or I can save it if I
go back to my boards I can see in the social media tips board that muck in is
right here the thing that I don't like about the Pinterest browser button is
that it doesn't enable you to upload the image that you want you're stuck with
the images that Pinschers find and sometimes they're not the most beautiful
images that you can possibly have so in order to have an image of your own
choice for your pins we can do that by clicking on the plus button in the
bottom right hand corner and then we're going to click on upload a pin I'm going
to choose the image that I want to appear as my opinion something that I
prepared earlier this will upload the pin once again I choose the board that I
want it to appear in and I put a description here on the pin as well I'm
going to pay something that I prepared earlier then I'm going to select social
media tip as the board that I want this pin to appear on when I click see it now
I'm able to edit it because we've uploaded an image for this skin
Pinterest doesn't know which blog post the
image actually belongs to so when someone clicks on the image all that
happens is the image is uploaded in a second window and that's not really
optimal because we want users to go to our blog post when they click on the
image so I'm going to copy the URL of the blog post that I want to drive
traffic to I'm going to go back to my pin click on edit and then in this
website section here paste the blog post URL and click Save and now if i refresh
when someone clicks on the pin it will open up the blog post link that I added
to the pin driving users from Pinterest to my website which is what I want when
I go back to my Pinterest board I can see the pin that I uploaded with my own
image a modified description which now click through to my website another way
to pin to Pinterest is to find stuff within pin turret itself to add to your
boards if you search for content by keywords in the Pinterest search bar
you'll see a whole bunch of pins come up go through them find what's relevant to
you and then if you want to pin it to your own board you can do so by clicking
on Save button Pinterest will once again ask you which
board that you want to pin it to and then when you save it the pin the wall
here on your board you can go one step further click on the edit button and in
the description section you can add some more context here whether you quickly
summarize what the article is about or or put some key learnings or key points
here you don't have to stick with the description that the original painter
has added then you can once again save the pin or delete it it's a good idea to
have a combination of your own content and other people's content as well to
balance out your boards so now you know how to pin to Pinterest
whether it's using the Pinterest pin it button uploading your own pin and image
or sharing a pin that you found on Pinterest so there you have it a step by
step walkthrough of how to pin to Pinterest and how to structure your pins
to get the most reach if you found this video useful give me a thumbs up and
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