(upbeat music)
- The next question I usually get is,
"OK, well I know I need to be awesome at three platforms.
"What should they be?"
Actually no, the question that I get the most often is,
"What are your top three platforms?"
So I figured, just to save someone asking that question
in question period, that I would tell you right now.
What are Phil's top three platforms?
Not necessarily what your three should be,
but they'll start to give you ideas
on how I've prioritized these.
Number one for me, Twitter.
Oh, someone just cheered. We're instantly BFFs.
Oh yeah. We already are BFFs.
Yeah, so Twitter is my number one platform
because it's quick, it's easy, as some of you know
it's the easiest way to get in touch with me.
For busy people, but in fact I still believe that
this is the most important social media platform
to access a targeted audience for free.
You can, if you use this platform strategically,
access a very targeted audience of people
that are interested in what you're doing.
Without having to spend money on advertising,
like you'd have to on Facebook and LinkedIn
and many other platforms where you can advertise.
You can still advertise on Twitter,
but you don't necessarily need to, depending on your goals.
If you're strategic, and I'll actually give you
some framework today on how to write those tweets,
so that you have no more excuses
when I say, "Why aren't you on Twitter?"
"I don't know what to Tweet." Yes you do.
Replay this video a few times,
and you'll get really good at it.
So Twitter for me is number one.
Number two, a platform that doesn't get as much love
as others, but in fact is one of my,
one of the most important platforms for me,
one of the most important platforms for retailers,
in terms of converting sales, Pinterest.
And this is really my best example of prioritizing
your platforms, and giving them purpose.
I'll talk about that coming up.
But I used to use Pinterest to document things that
had absolutely no relevance to my brand, like cute outfits.
(audience laughs)
Recipes that I should make.
Travel destinations that I wanted to go.
And then I was like, "I don't really
"know what I'm doing on Pinterest.
"I don't have a clear purpose."
And then I thought well, what advice
would I give to someone else?
What advice would I give to a client
to use this platform effectively?
And I realized that I would have said,
"Give it purpose, establish a framework
"to motivate you to update it, and also give your audience
"some expectation of what they're gonna get from you."
And I don't think, as lean and mean my physique really is,
I'm pretty sure people aren't coming to me
for workout or diet tips, OK? (laughs)
They're coming to me to know good examples of branding.
So why wasn't I pinning that?
I don't know the answer to that question. (laughs)
So I reworked what I was doing, and I decided,
"I'm gonna use Pinterest to document
"great examples of branding."
Business cards, web sites, logos.
I have over 20,000 pins, because I dedicate
5 minutes a day to pinning, and I've gone from
like 800 followers, when I first started, to over 20,000.
And that's in the course of about a year.
So that's the power of giving your
platforms purpose, prioritizing them.
I'll talk a little bit coming up
about giving each platform purpose,
but I'm just kinda previewing that idea now.
My third one I think is Instagram,
which I have a love/hate relationship with.
Shout out to Sarah, who I just gave my Instagram
password to, I'm like, "Can you just post for me?" (laughs)
'Cause you took a great photo of me earlier.
So Instagram is stressful to me, and probably
for some of you, unless you're a photographer.
I can do a lot of things well, but
driving and photographing things are
two things I do not do well. (laughs)
So I struggle with this because,
obviously in the branding world I have
very high expectations of visuals.
I have to, or I'll be unemployed.
But I find it stressful to be responsible
for those on my own, to be taking pictures,
when I travel all these cool places, and then I'm like,
"Oh god, how do I take a picture of this
"and make it look cool? "I need to be cool."
So Instagram I find stressful, but the last few months
have been better, because I've really been
clear on the purpose that I give my Instagram.
I travel a lot, as some of you know.
And so I use my Instagram to document
my travel adventures around the world.
I keep coming back to Full Sail and hitting you
over the head with the idea that,
if you choose your job and your industry wisely,
maybe you can do it from home.
Or better yet, maybe you can do it
from a hammock in Thailand.
Wouldn't that be nice?
You have the freedom to do it.
I do it.
I was just a few years ahead of you.
I graduated Full Sail, and then decided on
having a career in branding and social media,
which I can do from anywhere, so I do do it from anywhere,
and I use my Instagram to document that, and it's kinda fun.
So those are my three priority platforms.
This is where my audience is.
My audience, sure, some of them are on Facebook,
but it doesn't make the cut for me.
I don't have a Facebook page.
I have a profile where I connect with people,
but for me, this is my focus.
That's the decision I've made.
I am dedicated to making sure I can
grow these platforms by engaging my audience there.
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