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Hello and welcome to Part 3 of
How to Sell Your Crochet for Profit. My name is Sedie
and in this lesson we're going to be talking about
who you are. By now we have talked
about the idea of selling crochet
and we've also talked about knowing who your market is.
Who are the people you want to sell to? So in this lesson
we're going to talk about you and who
you are. So let's get started.
So you've now determined that you are ready to sell your crochet.
You've gone out and you've done the work
in determining who your target audience
is. I know you have because that's what we talked about in the last lesson
and we had a few action steps to take at that time
and the action steps that I asked you to take were to
make lists of who you
believe your target audience
is. What they do, what they look like,
where they are. How they live basically.
Basically what we were trying to get is a prototype. A type of person
that you would be selling your items to
either the items that you've already made and determined that you're going to sell
or figuring out what you're going to sell
based on the people that you want to reach.
So today, so now, we're going to talk
about you. Who are you?
What is your motivation? What makes
you uniquely qualified to reach these people with what it is
that you want to sell? And why do you want to sell?
All these things are going at help you
flesh out who you are and who you are
and what your business is all about. So grab a pen and paper
and let's get started.
Okay, so when people get started selling their items
a lot of the time they think that the most important thing
is basically how they preset themselves. Which is very important
and that would fall under your brand. What do you look like?
What is your package like? And basically
you know what you're selling however
you need to delve a little bit deeper when you thinking about
selling and who you are and what that means
to your customer. So
instead of looking at everything
from your perspective as the
seller you now need to change perspective and start to
looking at yourself as the customer and start
to think 'What is it
I am looking for that I can
find in this seller? Why am I
going to buy from myself? That's the question. That's always the question. Why
would I buy from me? And
once you can start answering those questions you'll begin to get a really rounded
picture
now that you've put that together with who your
audience is you'll have a really good
idea in terms of what your business
should look like. For example, if you've decided that
your audience
a teenage audience, ok?
And you want to sell items that appeal to the teenagers
you need to know what they're thinking. So you've already done your homework in
terms of figuring out
what they're thinking, where they are, what they do and how they do it and that sort of thing.
What they're looking for.
Now you need to look at yourself
what you're offering and how you're offering it
and see if your actually appealing
to that audience. So when you talk
to your audience in you're copy
on your website or when you're simply
creating a description for the item that you want to sell
is it speaking to a teenage audience? Or is it
speaking to an older audience and going way over the heads
of the teenagers that you're trying to reach? What is your unique selling
proposition basically is what we're looking for. What makes
you uniquely qualified to
offer this item to that audience? Those are some of the question
that you need to answer in order to
truly get a clear picture of what you want to do.
So before we get to the end and I
give you some action because you know that I love action steps! I think you should
take action every day or every week whenever you're watching these videos
and get to it so you can put into action
the things that your learning and solidified them in your mind. But before we get to those
action steps I want you to think about a few things. First thing is
I'm going to give you an example of a company
that has an amazing unique selling proposition what makes them unique
in the marketplace in the nonprofit marketplace and
why people are drawn to them. Kiva.org
is a company
that I support and that a lot of people that I know support.
And here's the reason why; they're not just a company
where you make a donation and
your donation goes away you know your donation goes
to wherever it's going and you don't hear anything else about it.
They're a company that combined making
a donation with an investment
vehicle attached. So
when I make a donation of $500
or however much I make that donation goes
to where I ask them to make it. It then becomes a loan,
a micro loan, to the specific people
that I have chosen to help.
Now those people on a monthly basis will pay back
that loan depending on the terms, the terms
I don't worry about the terms so much some people may watch
it more than I do. I simply know that I've done my part in
giving them the loan and helping them to move forward in their
business or their lives or whatever it is
and they pay me back that money goes
into my Kiva account. The wonderful thing about
that is now I can now take that same amount of money
and give it someone else as a loan
and I think that that is unique to Kiva. That is something that
they started. Now I think that if there are any other companies that do that
I don't know of them and their fairly new Kiva has been doing this for
a few years
and they've really done a great job at
getting people involved and evolving.
their product offering. So why do I tell you this story about
Kiva? Because a unique
selling proposition is something that's going to make people go
'Huh, let me take a better look.'
What is your unique selling
proposition? This lesson
I would like for you to take a few
action steps and they are all informational they are for you
to research, to think about, to ponder upon
and to really delve into what it is
that you are offering to your audience. So
your action steps are: 1)
I want you to determine what is your unique
selling proposition. You are selling
crochet items. What type of items are you selling? Are you going to be selling
the same type of items that you've seen 10 or 20
other crocheters selling or are you going to give it a twist?
Are you going to do something a little bit different to
try to appeal to a little bit different audience? What is
that unique selling proposition?
2) I would like for you to
write down what you would like your audience
to feel and to see when they come
to your business. If you want them to feel
happy and excited. If you want them to feel ponderous.
If you want them to see your business as a fun business.
As something truly catering to baby.
Whatever it is I want you to write it down and I want
you to really think about it and visualize so that you get a
really good picture in your mind of what it is
you want them to see when they come to see
you. The next thing I want you to
write down
is the answer to why
should they buy from you? Now
I know a lot of people get stuck at this question because they start to think
'Well because I'm gonna give great customer service' or
because 'I'm going to be using better
quality products/yarn'
Problem with that is a lot of people are giving great customer service. Customers
service is something that people are very focused on
especially in a home based business. Number two;
if you're using better quality yarn
you are paying a premium I know what yarn
costs so you are paying a premium so therefore
are you now positioning yourself
in a place where your audience is going to understand
that what you're is of higher
quality products? Are you making it
look higher quality with your
branding with everything with everything that encompasses it?
When they come to your shop what do
they see? Do they see that quality? I want you to really
think about those things. I really want you to think about
why should they buy
from you? Out of everywhere that they could buy
a specific item why should they buy it from you?
And then finally I want you to think about
what's in it for them? Every customer comes
with the idea 'Well what's in it for me?'
and you're gonna say 'Well they get to buy this item
from me that is going to be unique
for them.' How are you....how are you
going to get that message across to them that it is unique
for them. That it is
special. That is going to make them
stand out and that's what's in it for them
the idea that is unique to them the idea that it is going to make them stand out
look better feel better than their peers
that is what's in it for them but how are you going to
get that message across to them. Everything
that you do
in your action steps you need to
really consider yourself, your motivation,
why you want to do this, who you want to reach,
and how that's going to make you feel. That's the most important thing.
Once you can truly reach yourself
then you will reach your audience and so
in reaching yourself an in reaching
your audience your business begins to flesh itself out.
I hope this lesson has been eye opening for you
and I want to encourage you to make sure that should make you work
answers as detailed as possible.
If you just write one word, two words, four word
answers that's not going to give you enough information
to truly flesh out what it is that you want to do
and how you want to reach you audience. So I encourage you
to really give it some thought. Really
think about what it is that you want to do. Why
you want to do it. Why do you want to have a business?
Is it because you want to have a few extra dollars at the end of the month?
Is it because you want to quit your full time job?
Why is it that you really want to the business? Why do you really want to sell your crochet for profit?
Think about it, flesh out those ideas,
because the next lesson we're going to be talking about your
inventory. So now that we've talked about your audience
and we've talked about you we're going to be talking about your
inventory and it's really important that you have first two pieces together before we
get to the third piece.
Thank you for watching
and we'll see you next time.
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